OBJECT
Paradoxa is a branding project that offers an “All New Perspective” on everyday life. The brand operates as a creative consulting studio and a merch shop, blending creativity with functional practicality. It creates a unified experience where art, commerce, and storytelling genuinely meet. The aim is to deliver fresh insights and thoughtfully challenge conventions at every brand touchpoint.
APPROACH
We developed a range of products and brand materials that combine art with utility. Each merch item and brand asset consistently embodies Paradoxa’s unique viewpoint. Visual identity and messaging are integrated across the entire brand experience. The result encourages users to see daily life with renewed curiosity and imagination.
CATEGORY
Branding
Production
Operation
CLIENT
PARADOXA AGENCY
in-house
