OBJECT
Evernote Park Campaign combines the CSR Report with real-world action by planting a tree for every digital note or paper saved. Users can see the impact of their actions as the park grows, making Evernote’s environmental commitment visible. The project shows that using Evernote is a direct way to support sustainability. Every day, digital habits become real social value.
APPROACH
Interactive park features connect digital use to tree planting and paper-saving data. The CSR Report transparently tracks and shares the campaign’s progress. Community events and installations reinforce Evernote’s eco-friendly image. The experience makes the brand’s positive impact tangible and memorable.
CATEGORY
Branding
CSR
Campaign
CLASS
GR 425 Visual Systems 2
Dolly Johnson
