OBJECT
The LVL Running Campaign is a brand-driven concept marathon event designed to strengthen LVL’s identity. Participants wear the device and experience its benefits firsthand, turning the run into a live product showcase. The campaign positions LVL as a symbol of health and performance. Real-time engagement maximizes both brand exposure and product promotion.
APPROACH
Every aspect of the event is aligned with LVL’s core message and visual identity. Participants experience the brand and product simultaneously through active involvement. On-site interaction and feedback build brand loyalty and reinforce brand value. The focus is on delivering a memorable, branded experience that drives recognition and connection.
CATEGORY
Branding
Event
Campaign
CLASS
GR 350 Visual Systems 1
Dolly Johnson
