OBJECT
The NIXON Rebranding project reinvents the brand’s action sports spirit for a new era. By capturing movement and individuality, Nixon becomes more than a watch, it’s a bold statement. The project introduces a fresh, impactful identity rooted in skate culture. The aim is to position Nixon as the brand for those who live and move differently.
APPROACH
Every aspect, from visuals to copy, was redesigned for clarity and energy. A vivid color palette and dynamic graphics evoke street and skate culture. The “Time to ~” concept drives all messaging and campaigns. Nixon’s brand experience now feels direct, bold, and made for action.
CATEGORY
Branding
Visual System
ADVERTISING
CLASS
GR 365 Strategies
for Branding
Dean Wilcox
