OBJECT
RemKoolHaas Underconsideration is an SFMOMA exhibition that reimagines Rem Koolhaas’s architecture as a brand. Hidden stories and philosophies are expressed through a unified visual identity. The exhibition’s message extends into advertising and branded content. The aim is to make Koolhaas’s ideas memorable both inside and outside the museum.
APPROACH
Every element, from artwork to messaging, is designed as part of an integrated brand system. Key visuals and stories are applied across campaigns and media. Branded materials connect the experience to daily life. This consistent strategy builds a strong and lasting brand presence.
CATEGORY
Branding
Visual System
Exhibition
CLASS
GR 327 Graphic Design 2
John Nettleton
